I have worked in advertising as an art director and Creative Director for over 20 years on some of the world's most loved brands (Qantas, Optus, L'Oreal, Proctor & Gamble and Unilever), at some of the world's best agencies (Publicis Auckland, Saatchi & Saatchi London, McCann Shanghai, Grey Melbourne and Ogilvy Singapore).
As a highly motivated, innovative and passionate creative, I am known for my nurturing leadership style, cutting edge approach, and strategic thinking.
My experience working on small local brands in Australia and New Zealand and large global brands in London, Singapore, and Shanghai has given me the ability to successfully create campaigns for both clients and markets of any size.
My background in creating regional campaigns across multiple markets has provided me with the experience to create big ideas that work across various formats, from massive brand awareness campaigns to smaller tactical conversions.
Since moving from a creative agency to a media agency, I have developed a greater understanding of the importance of media and creativity working together. I can create better, more effective, innovative solutions for my clients through the intersection of data and human insight.
Brands
Telstra • Australian Red Cross • Olay • Pantene • Clairol • Covergirl • Kit-Kat • Ponds • Huggies • Pringles • Ambi Pur • Macleans • Optus • Woolworths • NSW Tourism • Magnum Ice-Cream • Auckland City Mission • Bluebird • TelstraClear • Auckland Rugby • GB Ela Lingerie • Roche • Qantas • KFC • Ribena • Vanuatu Tourism • Pottinger Financial Services • Maldives Tourism • Cathay Pacific • Taiwan Tourism • L'Oreal Paris • Clinique • Brother Printers • TENA • VIC Gov • NSW GOV • Bacardi • Grey Goose • Estee Lauder • Sydney Swans •
Clients
McCann Worldgroup Shanghai • Saatchi & Saatchi London • Ogilvy & Mather Singapore • The Conscience Org. Sydney • RAPP/DDB Sydney • Grey Group Melbourne • George Patterson Bates • Y&R • M&C Saatchi • McCann Erickson • Publicis Mojo Auckland • Ogilvy & Mather • ZOO Group Sydney • Optus Octagon • OMD Australia
Skills
Print • TV • Outdoor • Mobile • User Experience • Social Media • Banners • eDM's • OSX • Photoshop • Illustrator • Indesign • Design • Art Direction • Typography • Emerging Technologies • Content Strategy