Comfort Aromatherapy Mobile App

The App was the solution to a real brief for Comfort from Unilever Singapore, as part of the Hyper Island Mobile Lab in Singapore in May, 2013.

The brief was for the Comfort Aromatherapy range, the proposition: 'Comfort Aromatherapy, your pampering moment is just a sniff away'. I came up with the idea, that women could share phone calls with their friends, which consist of Fabio reading relaxing stories, allowing them to have a relaxing and fun form of escape from the every day.

The stories can also be listened to via podcast, mobile app, and other digital platforms like Facebook and Twitter. The strong value in this is to use the viral effect to drive interest in the brand.