An integrated campaign consisting of in-store, print and digital campaign was created for the launch of the Olay Essentials 24hr Moisturiser within the Russian market. The idea of a 'Moisturiser that lasts as long as you do' was created to communicated the product benefit and relevance for 20-something women who live 24 hour lifestyles in an 'always on' world. This was done via a smartphone app that 'tracked' the users day via check-ins, geo-tagging photos, songs and status updates throughout the time period.

Photographer/Illustrator: Erez Sabag and Me Company