Digital Campaign for Red Cross Blood Service
With donations in decline every winter, the Blood Service required a compelling seasonal appeal to drive 1,200 'contemplators' to donate for the first time.
Insight: Contemplators believe they should give, but are notorious for coming up with excuses as to why they haven't got around to it yet.
Idea: To disarm them - and start a conversation with their friends who donate - we created a series of tongue-in-cheek voxpops, with charismatic Channel [V] presenter Danny Clayton.
Media:
Sponsored Facebook video posts x2
Blood Service homepage
Blood Service campaign landing page
Sponsored Facebook banner posts
Banners: 1x MREC, 1x Tower, 1x horizontal